EA kills Online Pass due to negative feedback from gamers

first_imgAlongside piracy, video game publishers also hate the used games market as there’s no profit in it for them. Some publishers have tried to counteract such sales by requiring an additional payment for certain in-game features if you buy used. EA’s answer to that was Online Pass.For the games that used Online Pass, EA required you enter a code after purchase to unlock features such as online multiplayer. If that game was then traded in and bought by someone else, EA required an additional payment from them to unlock that same Online Pass-protected content. Typically this would cost around $10.Online Pass was introduced in 2010 and is for the most part not well liked among gamers. Some games use it, while others don’t. It’s also not immediately clear when buying a game used that you’ll have to purchase an Online Pass and what doing so unlocks in the game. Worst of all, Online Pass typically unlocks content that requires a server (e.g. multiplayer), and EA is well known for regularly shutting down online access to older titles. So you could end up paying for an Online Pass only to find the functionality it unlocks is no longer available a few months later.So gamers will be glad to hear that EA has decided to kill Online Pass. EA’s senior director of corporate communications, John Reseburg, explained that the decision is in response to players not responding well to the format. That’s corporate speak for everyone hated it and we finally decided to listen.EA has clearly moved on from Online Pass and is using other methods to try and boost revenue from game releases. Examples include requiring a constant Internet connection to play certain titles, such as SimCity, which makes piracy very difficult and means there is no used market for that title. We also see DLC and micro-transactions being used more heavily. A good example of that is Dead Space 3, which had over $50 worth of additional content to buy on top of the initial game cost.last_img read more