Because members prefer instant gratification and personalized rewards over delayed gratification and generic rewards.In a survey of 2700 U.K. consumers by Grass Roots Group, 54% said that they believe it takes too long to earn rewards in loyalty programs. In fact, 27% of them have stopped using a loyalty program because of the length of time it takes to earn a reward.So what do members want from loyalty programs then?They want INSTANT AND RELEVANT VALUE.Like it or not, we live in the age of impatience, the age of “instant everything”, a time when consumers are gravitating towards companies, products, and services that can satisfy their unique needs as quickly as possible.Loyalty and discount programs that require complicated, multi-step behaviors and lengthy wait times to redeem rewards are not what consumers want. Most consumers don’t want to track their points, or wait to reach a “status level” in order to receive rewards. They don’t want to check their account statements for credits or rebates. They want instant gratification.Natalie Berg at Planet Retail believes that loyalty efforts will see dramatic changes in the coming year. In fact, she predicts that the loyalty card will die out entirely in 2015, especially for supermarkets. Berg says, “Customers want instant value without having to jump through hoops.” She further explains that trends in loyalty programs are moving toward personalized mobile rewards to attract and retain customers in the future.Consumers want REAL-TIME ENGAGEMENT – they want a reward right when it’s relevant.Today’s consumers want to be notified of rewards in context – while they are going about their daily routines. For example, the Starbucks mobile app alerts users of their rewards when they’re in the store – so they can actually use them. Why doesn’t every retailer, financial institution, and major brand alert users at the right time and place when they deserve a reward? Customer engagement wanes when rewards programs are not relevant, timely, and easy. As Adam Goran, divisional director of customer engagement at Grass Roots Group, explains, “Customers want, and expect, to be contacted by their loyalty [programs], and if approached in the right way at the right time, they will become true advocates and not just occasional shoppers.” If loyalty programs fail to capitalize on real-time engagement, they will find it increasingly difficult to hold on to loyal customers.Consumers want THEIR NEEDS TO BE UNDERSTOOD, and they want TAILORED OFFERINGS based on those needs.Rewards programs that offer generic, non-personalized discounts do not foster loyalty because they don’t provide relevant, meaningful value to members. If discounts or rewards don’t appeal to the needs of each consumer, then he or she will ignore the offers and thus ignore the brand sending the offer/reward. Susan Binda, head of loyalty marketing at The Logic Group says, “Providing relevancy to customers is absolutely paramount because if the brand is showing that they understand a customer’s needs, their history, their profile, their demographics and the things that they like, and then they meet those needs, that’s where the success will come.”If you give them what they want, MEMBER ENGAGEMENT & WALLET SHARE WILL NATURALLY INCREASE.Binda further describes how companies can use loyalty offerings to influence their customers’ behaviors. She says the most successful loyalty initiatives are by brands that aim for a desired customer behavior, and then tailor their rewards and discount offerings to ensure they are getting the desired behaviors.How might this work for a credit union?Let’s say that your credit union has a goal to drive auto loans, so your “desired member behavior” is to raise awareness and complete loan applications. The challenge is to tailor your loyalty offering to drive car loan applications (pun intended) in a way that is relevant to members’ own needs and behaviors. One way to influence those behaviors could be to alert them to your great loan rates or easy application process while they are thinking about purchasing a car. The right mobile engagement platform would send location-based alerts about your auto loans to your members when they are at or near car dealers. Imagine a member getting an alert on their phone about your low rates as they drive onto the car lot. At just the right moment, you connected with your member in real-time about a product they were actually interested in.So it’s time to evolve to a deeper level of engagement and give your members what they want from a loyalty program—instant gratification. 34SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Andrew Bank Andrew Bank is Co-Founder of Larky, a mobile loyalty platform that drives acquisition, retention, wallet share, and interchange revenue. Andrew is responsible for client relationships, marketing, and thinking about how … Web: www.larky.com Details
“Our ultimate goal is a completely revitalized, landscaped and restored Fortress of St. Nicholas that will be open to visitors during the season. This requires enormous effort, hard work and continuous efforts in securing financial resources. But, once we finish this life project of ours, we will leave to future generations a restored, originally preserved and dignified UNESCO monument by which the city of Šibenik and Šibenik-Knin County will be recognizable all over the world.” he pointed out Goran Pauk, County Prefect of Šibenik-Knin County. It is the Fortress of St. Nikola in Šibenik will welcome the first visitors at the grand opening on June 15, after it was closed to the public for almost two years. During this period, construction works were carried out on the cleaning of the building, the necessary rehabilitation and safety of visitors. The ship’s pier at the main entrance has been rehabilitated and safe and organized access to the site has been provided. This created the necessary preconditions for the opening of the fortress, but the real work of its restoration is yet to come. The two-hour visit will include an attractive boat ride through the Šibenik Channel and a tour of the fortress accompanied by trained staff and the use of a multimedia guide. The daily maximum capacity of visits is limited due to the limited number of places on board, safety conditions and protection of monuments, but also the quality of the experience of all visitors. The ticket price includes: organized boat transport from the Šibenik waterfront to the fortress through the significant landscape “Kanal-Luka in Šibenik” and contact zone, escort on board and at the fortress, use of multimedia guides with headphones and return to Šibenik according to the established schedule of regular departures from the Šibenik waterfront , every day from Monday to Sunday, as well as visitor insurance. Tickets will be available at the point of sale on the Šibenik waterfront and online at www.kanal-svetog-ante.com. Opening of the Fortress of St. Nicholas in the Channel of St. Ante is the result of a series of projects funded by the European Union, Šibenik-Knin County and the Ministry of Culture within the Government of the Republic of Croatia. The first significant step was made in 2013, when, through the project of Tourist Valorization of the Channel of St. Ante, landscaped promenade and access road to the fortress. In May last year, the second phase of the project worth 26 million kuna was contracted, during which a visitor center and accompanying infrastructure will be built. In cooperation with the Ministry of Culture and the Conservation Department in Šibenik, a great deal of work was done, which resulted in the registration of the fortress of St. Nicholas on the UNESCO World Heritage List. After that, an additional 2,6 million kuna was provided for the preparation of project documentation for the complete renovation of the facility, and the Ministry of State Property allocated the County the space of the former barracks in Minerska Bay for 50 years. This season, it will be possible to visit the fortress only by an official ship departing from Šibenik. All ships for the Fortress of St. Nikola leaves and returns to the Šibenik waterfront, near the intersection of the Croatian Navy Coast and the Dr. Franjo Tuđman Coast. “We are happy that the fortress, which has a special meaning for all of us, will open its doors. I thank our fellow citizens who recognized the complexity of the project and showed great patience all this time. I can already announce with pleasure that during the first working day we will provide free tickets for all visitors and in the period from 17 to 25 June we will provide free tickets for half the capacity of the ship for residents of Šibenik – Knin County to get acquainted with the offer, but also experienced the fortress in a whole new way. I would also like to thank from the bottom of my heart the Ministry of Culture, the Conservation Department in Šibenik, the employees of Šibenik-Knin County and everyone who helped us open the doors of the proud sea guard of Šibenik.” pointed out Anita Babačić Ajduk, director of the Public Institution Nature of Šibenik-Knin County, which manages the fortress. The city of Šibenik, one of the few cities in the world with two cultural monuments on the UNESCO list of cultural heritage – the Cathedral of St. Jakov and the fortress of Sv. Nicholas.
CLICK HERE TO LIVE STREAM SWANSEA CITY V LIVERPOOL IN THE PREMIER LEAGUE ON 1 MAY 2016We’re live from the Liberty Stadium as the Swans face the Reds in Premier League action.Swansea are safe in the Premier League, while Liverpool have one eye on their Europa League semi final second leg… and the team selection demonstrates this:Line ups:Swansea: Fabianski, Rangel, Amat, Williams, Taylor, Britton, Cork, Routledge, Sigurdsson, Montero, Ayew.Liverpool: Ward, Clyne, Lovren, Skrtel, Smith, Ojo, Chirivella, Stewart, Ibe, Coutinho, Sturridge. 1