first_imgSource = e-Travel Blackboard: N.J The strong Aussie dollar is doing favours for Hong Kong’s tourism industry, with Australians now the second biggest spenders in the region.Falling behind the Russians, Hong Kong Tourism Board’s Australia, New Zealand and South Pacific regional director Andrew Clark said the eight Hong Kong dollars to one Aussie dollar exchange rate has helped hoist Aussies into the second top spot in terms of spend per capita, with figures rising by 20 percent in 2011 over 2010.Speaking at the tourism board’s China New Year celebration last night, he explained the 20 percent increase was on top of a 20 percent jump in 2010 over 2009 and has placed Australia on Hong Kong’s radar.“Australia is very high on the radar in terms of the Hong Kong tourism industry,” he explained.“We have noted the extra spend.”As well as spending more, Aussies are also staying in Hong Kong longer with per night increasing 3.99 last year.In total Mr Clark said up to 645,000 Australian visitors stopped by Hong Kong last year, a fall of 0.5 percent compared to 2010.The drop was pinned to increased air activity from Middle Eastern carriers on the Kangaroo route, which resulted in a decrease of stopover numbers. Hoping to rebuild the minor loss, last night Mr Clark unveiled a new ad to run in Australia over May and April this year, targeting a growing number of young Australian professional travellers.The Regional Manager said the ad would promote Hong Kong’s summer to the leisure sector’s largest growing market, young professional travellers, a sector that has increased to 38 percent in the leisure mix.Check out photos from last night’s event by clicking here. last_img

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