in the rapid growth of the number of Internet users in China, the value of the Internet has been increasingly recognized by the industry inside and outside the industry. Especially in the rapid development of maternal and child market in recent years, the use of Internet tools for product and brand marketing, has become the inevitable choice of many businesses.

reporter recently held from the Sohu, maternal industry marketing promotion meeting that, along with the "80" crowd gradually into the baby boom, the habit of consumer consumption idea and the media also shows the new characteristics of the times. Compared with the price, they are more concerned about product quality and baby feel. More significant is the characteristics of the network has become an important medium for their baby contact information. The Internet has become their parenting habits of modern parenting lifestyle, they prefer personalized network childcare services have a strong desire for parental advisory information and participation, but also from the material to the spirit of the Internet platform dependent child. Therefore, the network will become an important publicity and marketing channels for maternal and child groups, to achieve the value of the product from the use of value to the psychological value of an excellent platform.

according to the relevant information, the current number of infants aged 0 to 6 years of more than 100 million people. The average cost of 5000 yuan per child estimates, the age of 0 to the age of infants and young children market potential capacity of $500 billion yuan. According to the related research agency estimates, China’s household consumption accounted for 30% of total expenditures, with the development of national economy and the improvement of people’s living standards, children’s consumption share of rising. Industry experts predict that in the next few years, baby supplies market will continue to grow at a rate of more than 10%, which will be a huge demand groups.

on the Internet has become a hotly contested spot baby industry marketing when online shopping market differentiation has become the trend. There are indications that, in terms of maternal and child online shopping market, 80 people are likely to become the main force to promote this market hot.


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