review: September 13th, in Guangzhou Liwan Jiang book "sense of participation: word of mouth marketing millet internal manual" signings and millet brand secret keynote, millet brand secret is a sense of participation, sense of participation of the time has come, and a detailed list of millet, WeChat, Muji and many other cases involved and answered the question, black rice and black rice and millet internationalization and many other public concern.
September 13th in Guangzhou Liwan Jiang book "sense of participation: word of mouth marketing millet internal manual" signings and millet brand secret keynote, millet brand secret is a sense of participation, sense of participation of the time has come, and a detailed list of millet, WeChat, Muji and many other cases involved, and answer to the problem of black rice and black rice and millet internationalization and many other public concern.
the following is the speech content:
millet brand in the end what is the secret? My answer is the sense of participation. Millet is not selling products, but a sense of participation. Today, I think the time has come to participate in the sense of.
chat with many of my friends would ask me what millet are not the same? I told them that millet mobile phone users are playing mobile phone, while other brands of mobile phone, many users are using a mobile phone, I think this is the most fundamental difference.
millet is actually doing product research and development, do the market, do after-sales service process are integrated into the sense of participation. Let me give you a couple of cases.
orange Friday is a weekly update. This is such a process, Monday to Wednesday is our development time, measured on Thursday, we will update the day version on Friday afternoon, and then after the updating the user will have the corresponding feedback and vote. We do not like the other is our users can go to the forum comments, that is when we bought our mobile phone of our system is a living system, is that you have opinions can communicate with developers, you can soon see our function, this is one of our characteristics. The way we interact mainly through the forum is the forum posts.
most of the time we do a product development team function design, there may be A, B, C three, R & D will fight, we will fight to the last in the forum for everyone to vote, users say, rather than the boss. A week after the end users to upgrade we have a product called the experience report, is the user last week after which the function is good, which is not good, we have a four lattice experience report, allowing users to run out of the vote after the vote later, we know that next week’s change to where.
this interaction, the user’s participation is far more than you can imagine. There are two million visits millet mobile phone forum every day, probably Ersanshiwan posts, if you do IT know it has far more than >