JDK to design global brand development platform for Woolrich

first_imgWoolrich, the Original Outdoor Clothing Company®, will partner with Jager di Paola Kemp Design (JDK) of Burlington, Vermont, to create and implement a global brand development strategy.  JDK’s collaboration with Woolrich will key on the development of an international brand platform for the iconic American apparel maker.Founded in 1988, JDK’s design driven branding approach and proprietary Living Brand® strategy has garnered them international recognition as a leader in the discipline.  The Living Brand process reveals the core ideas behind a brand, while the emotional, rational, and cultural aspects of the brand are also taken under consideration. JDK’s work includes development of creative and distinctive branding strategies for a wide range of brands including Burton Snowboards, Levi Strauss, Champion Paper, and Microsoft Xbox 360.”Any brand with real substance recognizes that you become what you believe, as a brand and as a culture. Woolrich has believed in the substance and meaning of the beauty and power of wool for nearly two centuries,” said Michael Jager, President/CEO at Jager Di Paola Kemp Design. “Woolrich, just hearing the name ignites memories and meaning that resonates from the past, to the present and into the future and we are honored to collaborate with the global Woolrich team.”Woolrich, founded in 1830, is surging right now with its classic designs and the popularity of the Americana and heritage trends.  Additionally, the buffalo check design, synonymous with the brand, has been a key element to the brand’s recent successes thanks to the plaid trend of the past few seasons.  Building on these themes and successes, Woolrich recently introduced its Fall 2011 collections for which it received resounding approval from its retail partners and the media.Globally, the Woolrich brand is marketed by Woolrich and its licensing partners.  The company’s core apparel business is marketed under five distinct collections consisting of the Woolrich Outdoor Collection, Woolrich John Rich and Bros., Woolrich Woolen Mills, Woolrich Penn Rich, and Woolrich Elite Tactical Series.”With increasing demand for Woolrich in a broad variety of demographics and markets, it’s essential that our brand platform be clear, focused, and ready to support both current and future demand,” said Brian Mangione, Woolrich Executive Vice President.About Woolrich®Woolrich Inc., the Original Outdoor Clothing Company, is an authentic American brand that embraces an outdoor lifestyle. Trusted since 1830 by generations of loyal consumers, Woolrich continues its tradition of providing quality products for today’s outdoor enthusiast. A brand recognized worldwide, Woolrich product offerings include functional, comfortable and durable men’s and women’s sportswear and outerwear using innovative fabrications for the ultimate in performance capabilities, well-designed home and outdoor living products, and licensed accessory products. In 2010, Woolrich celebrated its 180th Anniversary. It is the original and longest continuously-operating outdoor apparel manufacturer and woolen mill in the United States. Find out more at www.woolrich.com(link is external).About Jager Di Paola Kemp DesignJDK is a design-driven multi-disciplinary studio based in Burlington, Vermont, with satellite spaces in New York City and Portland, Oregon.  JDK’s practice includes brand strategy, product design, identity, packaging, visual merchandising, advertising, Web sites, marketing collateral, and branded environments. JDK is the originator of Living Brand® strategy, a proprietary approach that guides brand design. Active clients include Burton Snowboards, Giant Bicycles, Intrawest’s Stratton Mountain Resort, Microsoft’s Xbox game console and Zune media player, Seventh Generation household products, SRAM Corporation, Virgin Mobile, and Wolverine World Wide’s Merrell and licensed Patagonia brands. More information on JDK can be found at its Web site, jdk.com.SOURCE Woolrich Inc. WOOLRICH, Pa., March 29, 2011 /PRNewswire/ —last_img read more

Longwood looks to sweep CSU

first_img February 5, 2020 Share This StoryFacebookTwitteremailPrintLinkedinRedditCharleston Southern (11-11, 5-5) vs. Longwood (8-15, 3-7)Willett Hall, Farmville, Virginia; Thursday, 7 p.m. ESTBOTTOM LINE: Longwood goes for the season sweep over Charleston Southern after winning the previous matchup in Charleston. The teams last met on Jan. 8, when the Lancers outshot Charleston Southern 43.4 percent to 32.7 percent and hit six more 3-pointers en route to an 18-point victory. Associated Press DID YOU KNOW: Longwood has made 9.1 3-pointers per game as a team this year, which is second-best among Big South teams. The Lancers have averaged 11 3-pointers per game over their last five games.___For more AP college basketball coverage: https://apnews.com/Collegebasketball and http://twitter.com/AP_Top25___This was generated by Automated Insights, http://www.automatedinsights.com/ap, using data from STATS LLC, https://www.stats.comcenter_img SQUAD LEADERS: Longwood’s Shabooty Phillips has averaged 10.7 points and 4.1 rebounds while Juan Munoz has put up 10.4 points. For the Buccaneers, Phlandrous Fleming Jr. has averaged 16.6 points and 8.4 rebounds while Ty Jones has put up 9.4 points and 4.3 rebounds.DIALING IT UP A NOTCH: The Buccaneers have scored 72.6 points per game against Big South opponents thus far, an improvement from the 58.1 per game they recorded in non-conference play.CREATING OFFENSE: Fleming has accounted for 55 percent of all Charleston Southern field goals over the last three games. Fleming has 21 field goals and 22 assists in those games.WINLESS WHEN: Longwood is 0-13 this year when it scores 67 points or fewer and 8-2 when it scores at least 68.UNBEATEN WHEN: Charleston Southern is a perfect 7-0 when its defense holds opponents to a field goal percentage of 41.8 percent or less. The Buccaneers are 4-11 when allowing opponents to shoot any better than that. Longwood looks to sweep CSUlast_img read more

Infectious Diseases Expert Says COVID-19 Has Been Infecting Americans for Months

first_imgInfectious diseases expert Dr. Aileen Marty from FIU in Miami says that the novel coronavirus numbers in the U.S. are wrong today because the disease has been here infecting us for months. Therefore, she says the number of confirmed cases and deaths in America and are too low.https://www.850wftl.com/wp-content/uploads/2020/03/Dr-Marty-Virus-here-in-January.mp3The CDC says events with 50 or more people should be cancelled or delayed for 8 weeks including sporting events, weddings, and festivals.Florida has 100 cases and 4 deaths. Broward has 30 confirmed COVID-19 cases, which is more than any other county.Infectious diseases expert Dr. Aileen marty on Broward’s response to COVID-19https://www.850wftl.com/wp-content/uploads/2020/03/Dr-Marty-Broward.mp3As a result, the National Guard has been deployed to Broward to test people for COVID-19 at free drive-thru clinics.West Palm Beach will open its first drive through coronavirus test sight today as well.Starting at 10 a.m., FoundCare, Inc.will open a drive-through testing station in the parking lot of its location at 2330 N.E. Congress Avenue in West Palm Beach.last_img read more