when a company to be honest to face a problem as a communication opening, the human nature could be easily removed from the original in the heart of the armed forces, and open their mind, then the company can be in a good position to a positive input information, but also to focus to appeal to potential conduction the hearts of customers.
when honest admit one of their missing, potential customers will take the initiative to help make up for an advantage. Why honesty can play effect in the marketing operation? Because of its disarmament role when frank, for each negative statements made, it is easy to be accepted immediately as truth, be like on the other hand, positive statements, often be accepted when the half believe and half doubt, can only continue to confirm positive statements. Until the potential customer satisfaction, but the negative statements but does not need to support these statements or evidence. In the modern society of information explosion, there is a strong defense and suspicion of the marketing products, and only a few companies to face the truth.